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Is Dubai Chocolate Worth the Hype?


Dubai Chocolate, specifically Fix Dessert Chocolatier’s “Can’t Get Knafeh of It,” has gone viral and I had to see if it lives up to the buzz. This milk chocolate bar, packed with pistachio cream, tahini and crispy kadayif (shredded phyllo pastry), offers a nutty, sweet and crunchy experience inspired by Middle Eastern knafeh dessert. The creamy green filling and satisfying crunch are delightful but some find the pistachio flavor subtle or the price steep. X posts range from calling it “the best chocolate ever” to “overhyped” and “just like a Crunch Bar.” It’s a unique treat worth trying once, especially if you love pistachios but don’t expect it to outshine every candy bar.